LiveGood is a company that has been making waves in the world of wellness and sustainable living.

Founded with a vision to provide high-quality products that promote a healthier lifestyle and minimize environmental impact, LiveGood has evolved into a brand that not only offers a wide range of wellness products but also embraces a unique marketing system that encourages conscious consumerism.

In this article, we’ll delve into the history of LiveGood, explore its diverse product range, and examine its innovative marketing approach.

The Founding Story

LiveGood was founded in 2010 by Susan Anderson and David Carter, two passionate individuals with a shared commitment to promoting well-being and sustainability. Their journey began when Susan, a nutritionist, and David, an environmentalist, realized the need for a brand that could merge their respective fields of expertise.

They envisioned a company that would provide products that were not only beneficial for people’s health but also mindful of the planet’s health. With this vision in mind, they started LiveGood as a small, home-based operation, crafting handmade organic soaps and candles.

Their commitment to quality and sustainability quickly gained them a loyal customer base, and LiveGood began to grow. Over the years, LiveGood expanded its product range, introducing a wide array of wellness and eco-friendly lifestyle items, from organic skincare products to reusable household goods.

Products That Promote Wellness and Sustainability

LiveGood offers a diverse range of products that cater to the wellness needs of its customers while prioritizing eco-friendliness. Some of their flagship product categories include:

  1. Organic Skincare: LiveGood’s skincare line includes organic facial cleansers, moisturizers, and serums. All products are made with natural ingredients and free from harmful chemicals, promoting healthier skin without compromising the environment.

  2. Eco-Friendly Home Goods: LiveGood is a pioneer in eco-friendly household products. From reusable bamboo cutlery sets to biodegradable cleaning supplies, their offerings encourage sustainable living practices.

  3. Natural Supplements: The company also provides a range of natural supplements, including vitamins, herbal extracts, and superfoods, designed to support overall health and well-being.

  4. Handcrafted Candles: LiveGood’s hand-poured candles are made from soy wax and essential oils, providing a clean, non-toxic alternative to traditional candles.

  5. Ethical Fashion: LiveGood collaborates with artisans around the world to offer a curated collection of sustainable and ethically-made clothing and accessories.

The Marketing System

What sets LiveGood apart from many other wellness and sustainability-focused brands is its innovative marketing system. LiveGood operates on a unique multi-level marketing (MLM) model that not only empowers customers but also rewards them for promoting the company’s mission.

Here’s how LiveGood’s marketing system works:

  1. Affiliate Program: Customers can become LiveGood affiliates, earning commissions on product sales generated through their referral links. This incentivizes customers to share their positive experiences with LiveGood products.

  2. Tiered Rewards: LiveGood’s MLM structure includes multiple tiers, allowing affiliates to recruit others and build their own teams. The more successful their team becomes, the higher their rewards and commissions.

  3. Community Engagement: LiveGood fosters a sense of community among its affiliates and customers through online forums, social media groups, and wellness challenges. This community-driven approach strengthens customer loyalty and engagement.

  4. Sustainability Initiatives: LiveGood encourages its affiliates to participate in sustainability initiatives, such as tree-planting campaigns or beach clean-ups, reinforcing the brand’s commitment to environmental responsibility.


LiveGood has come a long way since its humble beginnings. Founded on the principles of wellness and sustainability, the company has grown into a recognized brand offering a wide range of products that enhance the lives of its customers while minimizing their ecological footprint.

LiveGood’s innovative marketing system not only empowers its customers but also reinforces its commitment to creating a healthier, more sustainable world. As LiveGood continues to expand its product line and community, it remains a beacon of conscious consumerism in an increasingly eco-conscious world. (DW)

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